Healthcare Outlook

Ostomy refers to a surgical procedure that allows the passage of bodily wastes through a surgically created stoma or aperture on the abdomen into a prosthetic such as a pouch or bag placed outside the body. Ostomy is performed on patients suffering from various medical conditions, including cancer, birth defects, diverticulitis, incontinence, and inflammatory bowel disease. This procedure is also performed on patients suffering from severe abdominal and pelvic trauma caused due to accidents or severe injuries. Ostomy is also known as continent diversion surgery and can be performed on patients of all age groups. The procedure does not affect life expectancy of an individual.

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Market Dynamics

The rising number of ostomy procedures being performed is the primary factor responsible for driving growth of the global ostomy care market. For instance, according to National Center for Biotechnology Information, around 100,000 people underwent operations resulting in colostomy or ileostomy in the U.S., in 2014. Increasing prevalence of inflammatory bowel disease is also expected to increase the demand for ostomy care. For instance, according to a research survey published in ‘The Lancet’ in October 2017, western countries suffer with a high prevalence of inflammatory bowel disease that has surpassed 0.3% of the total population. Moreover, according to the Worldwide Incidence and Prevalence of Inflammatory Bowel Disease (IBD) in the 21st Century: A Systematic Review of Population-Based Studies 2017, the incidence of IBD and Crohn’s disease is increasing in Latin America, Africa, and Asia Pacific.

Competitive Insights

Key players operating in the global ostomy care market include 3M Company, Coloplast Corporation, ConvaTec, Inc, Hollister, Inc., Smith & Nephew Plc, Alcare, Nu-Hope, Welland Medical, Cymed, and Flexicare Medical. Market players are focused on providing technologically advanced products, to sustain their position in the competitive market. For instance, in March 2015, Welland Medical introduced Aurum 2, a range of 2-piece ostomy pouches that is inclusive of flange with added medical grade Manuka honey.

Market Taxonomy

On the basis of product type, the global ostomy care market is segmented into:

Bags

Colostomy Bags

Ileostomy Bags

Urostomy Bags

Others

Pouches

Accessories

Convex Inserts

Plastic Sheets

Ostomy Belts

Pouch Covers

Skin Barriers

Liquids

Wipes

Powders

Pastes

Tapes

Adhesive Removers

On the basis of end user, the global ostomy care market is segmented into:

Hospitals

Clinics

Ambulatory Surgical Centers

Others

On the basis of region, the global ostomy care market is segmented into:

North America

Latin America

Europe

Asia Pacific

Middle East

Africa

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